B2B focuses on building long-term relationships and providing the right solution for businesses. A contract may take months to close, but the order value is large and stable. In contrast, B2C aims to attract customers immediately, creating a sense of urgency so they buy without thinking too much.
Marketing content: in-depth vs. emotional
Content in B2B is highly specialized, helping business customers understand how the product/service can solve their problems. In-depth articles, reports, webinars or sweden number data case studies are often used.
In contrast, in B2C, content needs to be simple, close and accessible. Social media posts, promotional videos, influencer marketing or promotional emails are popular ways to attract consumers.
Marketing channels: LinkedIn vs. Facebook Facebook, TikTok
B2B marketing often uses channels like LinkedIn, email marketing, SEO, and webinars to reach potential customers. Meanwhile, B2C focuses heavily on social media like Facebook, Instagram, TikTok, and Google Ads to reach consumers more quickly and intuitively.