Mainly known for its box, the company has relied heavily on its "social" strategy since its inception, particularly focusing on the emergence ( at the time ) of influencers on YouTube and then Instagram.
The BirchBox.com website
The BirchBox.com website
Particularly focused on the topics of beauty and well-being, the company has an online magazine covering different themes, from makeup to skincare, including articles and videos dedicated to well-being and trends.
The BirchBox Magazine
In addition to these articles and practical guides, BirchBox also relies on its YouTube channel ( more than 500 videos and almost 100,000 subscribers) as well as on influencer relays to get people talking about its box and its products.
YouTube search results for "BirchBox"
On Instagram, the brand can also relay and chile number data promote its products, being followed by more than 600,000 subscribers.
An Instagram post from BirchBox
Currently, the BirchBox.com website ( English ) receives approximately 1.3 million unique visitors per month, compared to approximately 700,000 for the French version on BirchBox.fr.
- Glossier: Videos, Community and Storytelling
Glossier is an American cosmetics brand, known for its content marketing strategy, influencer marketing strategy and increased presence on social media.
For Glossier, the story began in a similar way to BonneGueule: that is, with a blog.